Helping women in D2C execute sustainable marketing strategies & execute them flawlessly.

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Female Founder, Marketing Operator & Partner in Problem-Solving

Hallie Wilson is a Fractional CMO, full-stack Growth Marketing Strategist & CRO specialist with 20+ years in the modern marketing trenches.

A former agency gal, Hallie grew frustrated by the high-cost commoditization of digital marketing services within “full-service” advertising agencies.

She hated seeing her clients struggle to find cost-effective marketing support.

So she quit corporate to create a solution.

My Story →

In 2025, Hallie created Incremental Marketing Solutions, LLC:

Incremental Marketing Solutions, LLC, is a female-founded marketing incubator providing fractional marketing support to women building purpose-driven direct-to-consumer brands in CPG, apparel, beauty & wellness.

It was created with a mission to democratize the information, tools & tactics behind high-growth marketing among women in e-commerce.

What I Do:

  • Launch Brands & Products

    Popsmith launched from $0 to $1.2M+ in 90 days.

    Read More →

  • Optimize Conversion Rates

    FEED Projects added $12M+ in annual recurring revenue.

    Read More →

  • influencer marketing campaign social good

    Memorable Influencer Marketing

    popchips added 20,000 new followers in 30 days (+200%).

    Read More →

  • Profitable Customer Acquisition

    Beauty Dust scaled +73% new-new customer acquisition on Amazon.

    Read More →

How I Do It:

Strategic Support

Strategic support across the customer journey to align customer acquisition, revenue architecture & marketing efficiency. For brands seeking how-to solutions from pre-launch - scale.

Operational Support

Hands-on operational support across your full-stack marketing needs, from channel optimization and campaign creation to iterative testing and more. For brands that want on-demand marketing results.

Advisory Support

High-impact Advisory Support dedicated to your commercial success and real-time needs. For brands seeking flexible and cost-effective support.

Book a Call to Learn More

Results Without a Retainer

1:1

Focused

Personalized

Project-based

Empathy-led

Needs-based pricing

1:Many

Fragmented

Templated

Retainer-based

Bureaucracy-led

Commoditized pricing

Their Approach

My Approach

  • "This is the first time I've seen a ROAS over 4x in a very long time. You crushed it with our strategy - a laser-guided bullseye."

    - Steve D, Founder & CEO

  • Steve Geick LinkedIn

    "Hallie's ability to get inside the mind of a customer is one of several marketing superpowers that make her such a force. Her creativity flat out moves the needle for brands."

    - Steven G, SVP of Growth

  • “Hallie doubled our socials through consumer empathy & attention-to-detail. Not to mention she makes incredible omni-channel content.”

    - Michael C, Brand Director @ popchips

  • hannah winfrey

    "I am so grateful for Hallie's insights—from building ad funnels to influencer programs and everything in between ... Now, I'm a better brand marketer because of her."

    -Hannah W., Marketing Manager

  • "The marketing equivalent of Advil to a headache."

    -Pia S., Author, Speaker & Entrepreneur

  • "Hallie is the girl who just 'gets it.' She has been instrumental in elevating and commercializing our brand's global positioning."

    -Nicki K, Co-Founder & CCO

  • "[We] have a clear vision, and not just anyone can bring it to life. If you nailed it on your first outing like that, we can only imagine what the future holds."

    - Meghan Fabulous, Founder & fashion

Success Stories:

Frequently Asked Questions

  • Hallie Wilson offers integrated growth marketing support (brand, performance, retention, content & creator marketing) through a trio of highly effective partnership structures:

    • Rapid Growth Projects

    • Rapid Growth Sprints

    • Rapid Growth Mentorship.

  • A Rapid Growth Project is a one-week strategic partnership that produces a plug-and-play growth marketing toolkit custom to your goals, needs and nuances.

  • Your Rapid Growth Project is $595, a one-time investment that is credited toward optional implementation services that will be included in your Toolkit.

  • Plan to spend about 10 minutes answering a few onboarding questions that I'll e-mail you once you book your project. From there, no. You bring the context and the chaos; I bring the data lens, creative clarity, and two decades of expertise.

  • Yes! Both high-level and hands-on.

    Hands-on: We operationalize your Growth Toolkit through intensive-style project sprints.

    High-level: I provide marketing mentorship to aid your continued growth & success.

  • You can e-mail me: hello(at)halliewilson(dot)com