Growth marketing for women in -ecommerce

It’s time for Rapid Growth on your terms.

Hallie Wilson is a 2x founder, conscious creator & full-time Growth Specialist for boldly female-led brands

After two decades of agency experience, I was tired of seeing my clients get stuck with endless retainer contracts, lost margins to media buyers, and the "tried-and-true" bro marketing tactics built by and for anyone but emotionally intelligent women.

I built The Rapid Growth Project™ to fix that.

Now, I spend my time equipping founder-led teams with the tactics, tools, and emotional intelligence they need to build their own marketing engines—for good.

Meet Hallie →

If growth feels harder, slower, more expensive than it should—it’s not your fault.

Most modern marketing exists to game algorithms, not fuel brands like yours. The “playbooks” you were given were built for the bros & the boardrooms, not your audience of conscious consumers.

And that’s why I offer a different approach.

One that runs on emotional intelligence, real customer insight, and lean, test-and-learn strategy.

One rooted in emotional intelligence—not vanity impressions. One that starts with your customer—and scales with strategy.

This process scales by design and has a 100% client success rate to-date.

Full-Stack Marketing Expertise

  • Influencer Marketing

    Learn from a 20+ year veteran.

    Identify high-impact creators, craft messaging that sparks engagement, and build partnerships that turn influence into measurable ROI—not vanity metrics.

    Launch Your Campaign →

  • Ads & Creative Testing

    Find your top-performer—fast.

    Rapidly test and refine ads to uncover the angles, hooks, and formats that lower CAC and increase conversions.
    CTA: Start Testing Creative That Converts

    Start Testing Creative →

  • Customer Acquisition

    Emotional intelligence + conversion science.


    Build and activate the most effective acquisition levers to convert new buyers quickly and turn them into loyal brand advocates.

    Acquire more customers →

  • Product & Brand Launches

    Launch with traction from day one.

    Create emotionally charged campaigns that get more eyeballs, clicks, and conversions—while setting your brand up for long-term success.

    Plan your launch →

  • Customer Retention

    Build a loyal brand community.

    Strengthen post-purchase engagement, reduce churn, and increase lifetime value with personalized, data-backed retention plans.

    Improve Customer LTV →

  • Performance Marketing

    Maximize returns on every ad dollar.

    Direct spend toward the channels, audiences, and creative most likely to deliver profitable, scalable growth.

    Optimize Your Ad Spend →

What People are Saying

  • Steve Geick LinkedIn

    "Hallie's ability to get inside the mind of a customer is one of several marketing superpowers that make her such a force. Her creativity flat out moves the needle for brands."

    - Steven G, SVP of Growth

  • “Hallie successfully doubled our socials through consumer empathy & attention-to-detail. Not to mention she makes incredible omni-channel content.”

    - Michael C, Brand Director @ popchips

  • hannah winfrey

    "I am so grateful for Hallie's insights—from building ad funnels to influencer programs and everything in between ... Now, I'm a better brand marketer because of her."

    -Hannah W., Marketing Manager

  • "The marketing equivalent of Advil to a headache."

    -Pia S., Author, Speaker & Entrepreneur

  • "Hallie is the girl who just 'gets it.' She has been instrumental in elevating and commercializing our brand's global positioning."

    -Nicki K, Co-Founder & CCO

Recent Success Stories:

HumanMarketing Intelligence.

The only three-step framework you need to blend brand, audience & marketing execution into one seamless, lifelong conversion-engine.

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