Poppin’ off!
*
From $0 to $1.2M+ in 90 days
*
Poppin’ off! * From $0 to $1.2M+ in 90 days *
From zero to $1.2M in 90 days.
Client overview
Popsmith is a DTC startup reinventing stovetop snacking through stylish design and flavorful experience kits.
Core challenge
During their 2023 launch, Popsmith had a limited customer base, swift needs for efficient acquisition, and aggressive goals to break $1M in revenue within 90 days.
Approach
As the principal marketing hire, Hallie architected a full-funnel go-to-market strategy—across paid, retention, influencer, affiliate, and organic. From value prop and messaging to checkout flow and post-purchase retention, every touchpoint was built for efficiency and conversion.
First Quarter Results
$1.2M+ in revenue within 90 days
40% repeat purchase rate
22x e-mail & SMS ROAS
5.5x Affiliate ROAS
“A freaking masterclass. Top, middle, bottom, and back.”
— Aaron O. (Thanks, Aaron!)
Structure creates scale. With a strong foundation, Popsmith didn’t just launch—they soared.
Popsmith's story is a testament to the power of a well-defined marketing strategy and iron-clad customer retention funnel, proving that even the scrappiest start-ups can achieve big dreams with the right guidance.
