Beauty Dust, a New Zealand-based clean beauty brand, was ready to break into the U.S. market.
With the right repositioning and growth strategy, they turned strong products into standout performance (327% YoY Growth).
+327% YoY Growth on Amazon
Client overview
Beauty Dust is a clean beauty brand from New Zealand, entering the U.S. market with a strong product line but struggling to gain traction on Amazon.
Core challenge
Amazon listings didn’t reflect the product’s value. Visibility was low, messaging lacked clarity, and ad spend wasn’t converting.
Approach
I repositioned their Amazon listings with high-intent keyword targeting, produced a refreshed suite of 50+ assets (images, graphics, and videos), and optimized campaign bidding to improve ROAS.
One Year Later:
+327% YoY revenue growth on Amazon
+70% net-new customer acquisition
+47% increase in product page conversion
-30% reduction in ACoS
