You don’t need an agency—you need results.

You need a Rapid Growth Project.

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Wish you could outsource your marketing headaches?

As a female founder, you’re building something that matters.

You want a partner who sees your brand as a whole—not just a collection of channels or tactics. Someone who can architect you a seamless, empathy-driven customer acquisition strategy—and elevated brand positioning that feels as good as it performs.

That’s where I come in.

I’m Hallie, your
Rapid Growth Specialist

I’m Hallie Wilson, a two-time founder and ex-agency gal with over 20 years of experience growing CPG brands through digital marketing.

I blend data-driven ingenuity, emotional intelligence and precision performance marketing to build highly effective incremental marketing solutions for women in e-commerce.

I created the Rapid Growth Project™ to democratize the tools & tactics of growth marketing for women in e-commerce—to help you scale your brand without relying on hiring, or agencies, or sacrificing your hard-earned margins.

My Story →

The Rapid Growth Project was founded on the simple idea of bringing change, action and transparency to a marketing industry that rarely delivers all three. 

  • No more expensive agencies.

  • No more generic marketing. 

  • No more Meta-reliant strategies. 

  • No more discounting to boost top-line revenue. 

  • No more not knowing exactly how to grow your brand.

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The Rapid Growth Methodology in Action:

Fast & Focused Growth Sprints:

  • Influencer Marketing

    Learn from a 20+ year veteran.

    Identify high-impact creators, craft messaging that sparks engagement, and build partnerships that turn influence into measurable ROI—not vanity metrics.

    Launch Your Campaign →

  • Ads & Creative Testing

    Find your top-performer—fast.

    Rapidly test and refine ads to uncover the angles, hooks, and formats that lower CAC and increase conversions.

    Start Testing Creative →

  • Customer Acquisition

    Emotional intelligence + conversion science.


    Build and activate the most effective acquisition levers to convert new buyers quickly and turn them into loyal brand advocates.

    Acquire more customers →

  • Product & Brand Launches

    Launch with traction from day one.

    Create emotionally charged campaigns that get more eyeballs, clicks, and conversions—while setting your brand up for long-term success.

    Plan your launch →

  • Customer Retention

    Build a loyal brand community.

    Strengthen post-purchase engagement, reduce churn, and increase lifetime value with personalized, data-backed retention plans.

    Improve Customer LTV →

  • Performance Marketing

    Maximize returns on every ad dollar.

    Direct spend toward the channels, audiences, and creative most likely to deliver profitable, scalable growth.

    Optimize Your Ad Spend →

What My Clients Say

  • Steve Geick LinkedIn

    "Hallie's ability to get inside the mind of a customer is one of several marketing superpowers that make her such a force. Her creativity flat out moves the needle for brands."

    - Steven G, SVP of Growth

  • “Hallie successfully doubled our socials through consumer empathy & attention-to-detail. Not to mention she makes incredible omni-channel content.”

    - Michael C, Brand Director @ popchips

  • hannah winfrey

    "I am so grateful for Hallie's insights—from building ad funnels to influencer programs and everything in between ... Now, I'm a better brand marketer because of her."

    -Hannah W., Marketing Manager

  • "The marketing equivalent of Advil to a headache."

    -Pia S., Author, Speaker & Entrepreneur

  • "Hallie is the girl who just 'gets it.' She has been instrumental in elevating and commercializing our brand's global positioning."

    -Nicki K, Co-Founder & CCO

HumanMarketing Intelligence.

The only three-step framework you need to blend brand, audience & marketing execution into one seamless, lifelong conversion-engine.

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